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Friday, April 29, 2016
From the bottom of our hearts, a big thank you to all the horse-riding enthusiasts who accompany us on a daily basis.
Seaver is a project that wants to evolve from the ground up. For us, it's important to talk about what we want to achieve. We want to reach people who are interested in technological innovation in the service of sport, and more specifically in the service of horse riding. And we'd like to promote our product in the name of horse care.
To reach out to enthusiasts, we launched an Ambassador program three weeks ago. The response so far has been extraordinary! With very little marketing, we've reached 80 applications for the program, and the number is growing daily.
the rest come from English-speaking countries. The average age is 22, and the majority are women. The most represented countries are France, the USA, the UK and Australia.
The aim of our Ambassador program is not to bring together people who want to see the product released and support our brand. Our real aim is to find testers and "allies". These would help us improve the product once it's out. We'd also like our brand to be a connector for like-minded people. For those who want to get together at international and national events, in the name of a more scientific approach to horse training.
The next step, now that the numbers are growing, is to create and maintain a personal interaction with each ambassador, getting to know them better. We're currently devising the best way to do just that. We're going to introduce a new feature to our communication channels, to be called "A day with an ambassador". In this way, we'll be introducing our supporters to the Seaver community, and we hope that new links can be forged.
