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          To all horse-riding enthusiasts, thank you from the bottom of my heart.

          Friday, April 29, 2016

          From the bottom of our hearts, a big thank you to all the horse-riding enthusiasts who accompany us on a daily basis.

          Seaver is a project that wants to grow from the bottom up. For us, it is important to talk about the goal we want to achieve. We want to reach people who are interested in technological innovation in the service of sport, and more specifically in the service of horse riding. And we would like to promote our product in the name of horse care.

          In order to reach out to enthusiasts, we launched an Ambassador programme three weeks ago. The response so far has been amazing! With very little marketing, we have reached 80 applications for the programme, and the number is growing every day.

          Some figures: 40% of the ambassadors come from French-speaking countries,

          the rest are from English-speaking countries. The average age is 22, and the majority are women. The most represented countries are France, the USA, the UK and Australia.

          The aim of our Ambassador program is not to bring together people who want to see the product released and support our brand. Our real aim is to find testers and "allies". These would help us improve the product once it's out. We'd also like our brand to be a connector for like-minded people. For those who want to get together at international and national events, in the name of a more scientific approach to horse training.

          The next step, now that the numbers are growing, is to create and maintain a personal interaction with each ambassador, getting to know them better. We are currently working on the best way to do this. We are going to introduce a new possibility in our communication channels, which will be called "A day with an ambassador". In this way, we will introduce those who support us and hopefully connections can be made within the Seaver community.

          The team Seaver